From Airtable to Google Sheets—Here’s Why I Switched

I recently shared how I built an AI-powered content system using Manus + Airtable—and while it was a great start, it didn’t take long for me to hit some limits.

As I began scaling my content and automation goals, I realized I needed more control, easier integrations, and a setup that could grow with me.

That’s when I switched to Google Sheets + Make—and honestly, it changed everything.

In this post, I’m breaking down exactly why I moved from Airtable, what my new AI content automation workflow looks like now, and what I’m planning next to make the whole system even smarter.

So I evolved the setup.

Now? I’m running everything through Google Sheets + Make, and it’s giving me more flexibility, faster control, and easier integration with tools I plan to expand into—like Buffer and Meta Scheduler.

Let’s break down what changed and what stayed.

 

 

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Why I Moved to Google Sheets + Make

Even though Airtable gave me a solid foundation, I needed something that was:

• More universal (less platform-specific API friction)

• Editable without friction (Google Sheets > Airtable for quick tweaks)

• Easier to connect with Make’s visual scenarios

• Better suited for future automation steps, like automatic content scheduling

 

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What My Automation Looks Like Now

Here’s what I’m currently using:

• Google Sheets as my main content tracker and prompt input hub
  Columns include: topic, keywords, prompt input, caption output, blog outline, platform, date posted, and more

• Make.com to trigger:

  • AI content generation

  • Captions for social

  • Blog outlines

  • Performance data tracking

  • Future: direct handoff to Buffer/Meta

And yes, it’s all running on a weekly schedule using Apify’s Google Trends + Make scenario.

 

 

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What Stayed the Same (And Why That’s a Good Thing)

• I still write content with a human-first mindset

• I manually review/edit blog posts before publishing

• I still follow the full SEO + Affiliate Checklist (Rank Math, snippet editing, schema setup, instant indexing, etc.)

• I’m still tracking everything in my automation Google Sheet

This isn’t a replacement. It’s an upgrade.

 

 

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What’s Coming Next

I’m testing Make + Buffer for direct social publishing.
Soon, I’ll automate:

• Reels/post scheduling

• Image-to-caption matching

• Post performance notes flowing back into the content tracker

So yes—it’s about to go full autopilot!

 

 

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Final Thoughts: Build What Works (Then Make It Smarter)

Airtable helped me start.
Make + Google Sheets is helping me scale.

If you’re in the middle of building your own automated content engine, know this: your workflow will evolve—and that’s a sign you’re doing it right.

I’ll be sharing more behind the scenes as it all rolls out.
Until then…

🔗 Check out how I built my first AI content system using Manus + Airtable →